DMCA
belveracircle.shop, the operator of belveracircle.shop (“Website”), respects the intellectual property rights of others and expects
users of the Website to do the same. This Digital Millennium Copyright Act (“DMCA”) and Copyright Infringement
Policy (“Policy”) explains how we handle copyright complaints regarding content hosted on or accessible through
belveracircle, in accordance with the Copyright, Designs and Patents Act 1988, the Trade Marks Act
1994, the Electronic Commerce (EC Directive) Regulations 2002, and other applicable laws of the United Kingdom.
This Policy also adopts the notice-and-takedown procedure of the U.S. Digital Millennium Copyright Act (DMCA),
17 U.S.C. § 512, as an internationally recognised standard.
1. Our Commitment to Intellectual Property
belveracircle.shop is committed to protecting the intellectual
property rights of artists, designers, photographers, brands, and other rights holders. We take all copyright,
trademark, and intellectual property complaints seriously and will respond to valid notices in a timely manner.
If you believe that any content displayed on belveracircle.shop — including product images, text,
graphics, designs, trademarks, or videos — infringes your intellectual property rights, please notify us using
the procedure described below.
2. Scope of This Policy
This Policy applies to all claims of copyright, trademark, or other intellectual
property infringement involving content hosted on, displayed on, or made accessible through
belveracircle.shop. It governs:
- Submission of takedown notices by rights holders;
- Submission of counter-notifications by content owners whose material has been removed;
- Our response timelines and procedures;
- Termination of repeat infringers;
- Coordination with authorities and courts in United Kingdom and abroad.
3. Legal Basis
This Policy is published in compliance with:
- Copyright, Designs and Patents Act 1988 (CDPA) — the United Kingdom’s primary copyright
legislation, including the criminal provisions under Section 107 - Trade Marks Act 1994 — for trademark infringement complaints in the United Kingdom
- Registered Designs Act 1949 and the design-right provisions of the Copyright,
Designs and Patents Act 1988 — for registered and unregistered design rights - Patents Act 1977 — for patent infringement complaints
- Electronic Commerce (EC Directive) Regulations 2002 — particularly Regulation 19 (the
hosting defence / safe-harbour for intermediaries) - U.S. Digital Millennium Copyright Act (DMCA), 1998 — 17 U.S.C. § 512, adopted as an
internationally recognised notice-and-takedown standard, particularly where content is hosted or delivered via
U.S.-based infrastructure - Berne Convention for the Protection of Literary and Artistic Works and other international
treaties to which the United Kingdom is a signatory
4. How to Submit a DMCA / Copyright Takedown Notice (Email
Only)
All takedown notices must be submitted in writing exclusively by
email to our Designated Copyright Agent at [email protected] with the subject line:
“DMCA Takedown Notice — [Brief Description]”
We do not accept takedown notices through phone, fax, social media, postal mail,
or our customer account portal. Notices submitted through any non-email channel will not be considered valid
under this Policy.
5. Required Information in a Takedown Notice
To be considered a valid takedown notice, your email must contain ALL of the
following information, as required by the U.S. DMCA (17 U.S.C. § 512(c)(3)) and consistent with UK copyright
law:
- Identification of the copyrighted work claimed to have been infringed. If multiple works
are involved, provide a representative list. - Identification of the allegedly infringing material, including the exact URL(s) on
belveracircle.shop where the infringing material appears, along with screenshots if possible. - Your full legal name, postal address, telephone number, and email address.
- A statement that you have a good-faith belief that the use of the material is not
authorised by the copyright owner, its agent, or the law. - A statement made under penalty of perjury that the information in the notice is accurate
and that you are the copyright owner or are authorised to act on behalf of the owner. - A physical or electronic signature of the copyright owner or person authorised to act on
their behalf (typed full name with date is acceptable for electronic submissions). - Proof of ownership or authorisation (e.g., copyright registration certificate, brand
authorisation letter, or other supporting documents) — strongly recommended to expedite processing.
Incomplete notices may delay the processing of your complaint or result in the
notice being rejected.
6. Response Timeline
Upon receipt of a valid takedown notice, belveracircle.shop
will:
- Acknowledge receipt of your notice by email within 24 working hours;
- Review the notice for completeness and good-faith basis;
- Remove or disable access to the allegedly infringing material expeditiously — typically within 2–3
business days of receiving a valid notice, in order to maintain the hosting defence under Regulation 19
of the Electronic Commerce (EC Directive) Regulations 2002; - Notify the user who posted or uploaded the material (where applicable) about the removal;
- Retain a copy of the removed material and associated records for a reasonable period (at least
90 days), in line with our record-keeping practices and the UK GDPR / Data Protection Act
2018.
7. Counter-Notification Procedure
If you are the owner of the material that has been removed and you believe the
removal was due to a mistake or misidentification, you may submit a counter-notification (following the model of
17 U.S.C. § 512(g) of the DMCA). Counter-notifications must also be submitted exclusively by email to [email protected] with the subject line:
“DMCA Counter-Notification — [Brief Description]”
8. Required Information in a Counter-Notification
Your counter-notification must include ALL of the following:
- Identification of the material that was removed or disabled and the location at which the
material appeared before it was removed (URL or product reference). - A statement under penalty of perjury that you have a good-faith belief the material was
removed or disabled as a result of mistake or misidentification. - Your full legal name, postal address, telephone number, and email address.
- A statement consenting to the jurisdiction of the courts of England and Wales and, where
the original notice was submitted under the U.S. DMCA, the relevant U.S. Federal District Court for the judicial
district in which you are located (or the Northern District of California if you are outside the United
States). - A statement that you will accept service of process from the party that submitted the
original takedown notice or their authorised representative. - A physical or electronic signature of the user or person authorised to act on their behalf.
9. Restoration of Material
Upon receipt of a valid counter-notification, we will:
- Forward a copy of the counter-notification to the party that submitted the original takedown notice;
- Inform the original complainant that the removed material may be restored within 10 to 14 business
days unless the complainant notifies us that they have filed a court action seeking an
injunction; - If no such court action is filed within the timeframe, we may restore the removed material on our Website at
our discretion; - If a court action is filed, the material will remain removed pending resolution of the case.
10. Trademark and Other Intellectual Property Infringement
In addition to copyright complaints, we accept complaints relating to:
- Trademark Infringement — under the Trade Marks Act 1994 (United Kingdom);
- Design Infringement — under the Registered Designs Act 1949 and the design-right provisions
of the Copyright, Designs and Patents Act 1988 (United Kingdom), particularly relevant for product design
copies; - Patent Infringement — under the Patents Act 1977 (United Kingdom);
- Image & Publicity Rights — protection of name, image, and likeness under the law of
passing off and related principles.
The same procedure outlined in Sections 4 and 5 applies, with the subject line
modified accordingly (e.g., “Trademark Infringement Notice — [Brief Description]”). Please provide the
registration certificate or proof of ownership of the trademark, design, or patent along with your notice.
11. Repeat Infringer Policy
In accordance with 17 U.S.C. § 512(i) of the DMCA (adopted as a recognised
standard) and good practice under UK law, belveracircle.shop has adopted a policy of terminating, in
appropriate circumstances, the accounts of users or sellers who are repeat infringers. We may, at our sole
discretion:
- Issue a warning after the first valid infringement complaint;
- Suspend an account temporarily after a second valid infringement complaint;
- Terminate an account permanently after a third valid infringement complaint, or earlier in cases of
egregious or wilful infringement; - Block IP addresses associated with repeat infringers;
- Report severe or wilful violations to the appropriate authorities, including Action Fraud, the Police
Intellectual Property Crime Unit (PIPCU), Trading Standards, or the relevant courts.
12. Misrepresentation Warning
Submitting a false, misleading, or fraudulent takedown notice or
counter-notification is a serious matter. Under Section 512(f) of the DMCA, any person who
knowingly materially misrepresents that material is infringing — or that material was removed by mistake or
misidentification — may be liable for damages, including costs and attorneys’ fees incurred by the alleged
infringer, the copyright owner, the copyright owner’s authorised licensor, or by
belveracircle.shop as the service provider.
Under the law of England and Wales, knowingly making a false or fraudulent
statement may also give rise to civil liability and, in serious cases, criminal liability — for example under
the Fraud Act 2006 (fraud by false representation). Criminal copyright offences are dealt with under Section 107
of the Copyright, Designs and Patents Act 1988. We strongly advise you to consult with a qualified intellectual
property lawyer before submitting a notice or counter-notification.
13. Indemnification
By submitting a takedown notice or counter-notification, you agree to defend,
indemnify, and hold harmless belveracircle.shop, its affiliates, agents, and employees from any
claims, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising out of
or in connection with your notice or counter-notification, your alleged infringement, or your participation in
any proceeding related to the matter.
14. Limitation of Liability
belveracircle.shop acts as a hosting intermediary in good faith and relies on the hosting defence
under Regulation 19 of the Electronic Commerce (EC Directive) Regulations 2002. We do not actively monitor or
police content on the Website but respond promptly to valid takedown notices. We shall not be liable for any
third-party content, links, or material made available through the Website. Our liability for any error in
processing a takedown notice or counter-notification shall be limited to the maximum extent permitted by
applicable law.
15. Cooperation with Authorities
We cooperate fully with court orders, subpoenas, and lawful requests from law
enforcement, regulatory authorities, and intellectual property offices, both in United Kingdom and internationally. If
you have obtained a court order or other legal directive requiring us to take action against allegedly
infringing content, please email a copy of the order to [email protected] with the subject line “Legal Order — [Case
Reference]”.
16. Confidentiality of Notices
Please note that the information you provide in a DMCA or copyright infringement
notice may be shared with the alleged infringer, posted on transparency reports, or used in legal proceedings as
required by law. By submitting a notice, you consent to such disclosure where necessary for resolution of the
complaint.
17. Designated Copyright Agent
For the purposes of this DMCA Policy, our designated Copyright Agent and contact
for receiving copyright and intellectual property complaints is:
- Name: belveracircle.shop
- Designation: Designated Copyright Agent / Sole Trader
- Email: [email protected]
- Address: 40 Northgate, Dewsbury WF13 1DX, UK
- Working Hours: Monday to Friday, 10:00 AM – 6:00 PM UK time (GMT/BST), excluding public holidays
The Designated Copyright Agent will acknowledge complaints within 24
hours and aim to resolve them within a reasonable timeframe, typically within 15 business
days.
18. Modifications to This Policy
belveracircle.shop reserves the right to modify, amend, or update this DMCA Policy at any time
without prior notice. Any updates will be posted on this page with a revised “Last Updated” date. The version
applicable to a given complaint is the one in effect at the time the complaint is received.
19. Governing Law and Jurisdiction
This DMCA Policy is governed by and construed in accordance with the laws of
England and Wales. The courts of England and Wales shall have exclusive jurisdiction over any dispute arising
out of or relating to this Policy or any takedown notice or counter-notification submitted under it, save that,
where DMCA-specific provisions of U.S. law are applicable (e.g., for counter-notifications consenting to U.S.
jurisdiction), the relevant U.S. Federal District Court shall have concurrent jurisdiction.
20. Contact Us
For all DMCA notices, counter-notifications, copyright complaints, and
intellectual-property-related communications, please email us using the details below. Email is our only
supported channel for DMCA and intellectual property notices.
- Seller Name: William Carter
- Website: belveracircle.shop
- DMCA Email (only channel): [email protected]
- Address: 40 Northgate, Dewsbury WF13 1DX, UK
- Email Response Time: Within 24 working hours, Monday to Friday (excluding public holidays)
By submitting a notice, counter-notification, or any communication under
this DMCA Policy, you acknowledge that you have read, understood, and agreed to be bound by its terms.
Last Updated: June 2026